Company profile
NewDay
Company Directory for NewDay
NewDay
Overview
NewDay is a prominent financial services company in the UK, specializing in consumer credit products. Established in 2000, it serves approximately 5.8 million customers through various brands, including Aqua, Fluid, Marbles, and Bip, the UK’s first digital-only credit card. The company offers a diverse range of credit solutions, such as revolving credit cards, Buy Now, Pay Later (BNPL) options, instalment finance, and white-label credit services for major retailers like John Lewis & Partners and Lloyds Banking Group.
Operating through Credit and Platform business units, NewDay leverages a modern technology platform that enables responsible credit decisioning and caters to a varied customer base, including near-prime borrowers. Authorized and regulated by the Financial Conduct Authority (FCA), it adheres to the Lending Code and places strong emphasis on accountability, integrity, and employee development to foster a high-performance culture.
Basic Information
| Industry | financial services |
|---|---|
| Founded | 2001 |
| Revenue | 759.4M |
| Headquarters | two pancras square, kings cross, london, england, N1C 4, United Kingdom |
| Parent Organization | Cinven |
Contact Details
- Phone: +44 20 7160 8800
- Website: newday.co.uk
- LinkedIn: linkedin.com/company/newday
Key Focus Areas & Initiatives
- Retail finance
- Partner-branded credit
- Customer onboarding
- Credit risk models
- Responsible lending standards
- Innovative credit solutions
- Credit underwriting
- Fintech innovation
- Scalable technology and infrastructure
- Credit portfolio management
- Digital credit products & platforms
- Credit data science
- Digital financial services
- Data analytics
- Credit decisioning technology
- Banking and digital payments
- Consumer credit & inclusive lending
- Credit risk analytics and management
- Buy Now Pay Later (BNPL)
- Embedded finance
- Financial technology infrastructure
- Credit approval algorithms
- Customer engagement & experience
- Financial inclusion
- Regulated consumer finance
- Credit building & user experience
- Financial reporting and data security
- Retail partnerships
- Digital-only credit card
- B2B, B2C, D2C, and e-commerce services
Technologies Used
- AI
- Atlassian Cloud
- CloudFlare CDN
- CloudFlare Hosting
- Google Tag Manager
- Hotjar
- Microsoft Azure Hosting
- Mobile Friendly
- Outlook
- Remote
- Typekit
- Zendesk
- reCAPTCHA